Marketing research- Predators

Predators Marketing research

From the website, the different strategies used to reach the audience are:

• A very sophisticated and themed layout which enables the audience to interact with both the movie and the website
• Downloadable content such as wallpapers and icons
• You can contact your friends and share information about the film using the social networking apps.
• There is a tool that enables you to type in a URL and you can use the different guns and spears to destroy the website
• A bio for each of the characters which gives the audience background information before watching the film
• A synopsis of the film which includes interviews from Robert Rodriguez
• Videos such as he trailer and a sneak peak of the film can be found under the ‘video’ tab
• The film has an iphone app so the audience who have access to an iphone can further interact with the film.
• You can share the site through sites such as facebook, twitter, MySpace and YouTube.

Merchandise that came from the film are:

A four issue tie-in Predators comic book by Dark Horse Comics was released on June 9 to promote the release of the film. The comic series will serve as a prequel, adaptation and sequel to the events depicted in the film. The comics show more back story of the characters Royce and Isabelle than is depicted in the film. One such comic follows a team of Navy SEALs in the midst of a firefight when suddenly they awaken to find themselves in a new and more deadly environment being stalked by a strange enemy.
On July 9, 2010, there was the release of the Classic Predator, Falconer Predator, and Berserker Predator action figures. NECA released a second series of figures in December 2010, consisting of a masked Classic Predator, an unmasked Berserker Predator, and the Tracker Predator. The Predator hound will be released in March of 2011.
Downloadable games publisher Chillingo has secured a licensing agreement with Fox Digital Entertainment to publish the official Predators video game for the iPhone, iPod touch and iPad through Apple's App Store.