A-A proposal

Film Proposal

Title: Badge of Honour

Genre: Action/Buddy

Equilibrium

Two FBI agents who are good, sophisticated cops. They are receiving praise for being good cops, and have just a resolved a very big crime including drugs and lots of money. Snoopy boss looking pleased as everyone else is, that they have solved the crime.

Disruption

After the celebrations one realises that there is 2 million dollars in his bank account, and several other pieces of evidence linking them to the major crime, drugs, documents in their name etc. They flee from the police department as masses of polices try hunt them down. What they dont realise is that their boss is the one who has set them up, and is corrupt, and linked to several major crimes. They begin on a journey to figure out what has happened, while the corrupt boss is hunting them down non stop throughout the film. Eventually they get evidence that their boss is corrupt and trying to frame them, so there is a dramatic fight/chase scene at the end of the film as they try to reveal the evidence of their corrupt boss.

Restoration

Corrupt boss is arrested and later sent to prison, while the two cops are promoted and are the heroes in the police department and famous in the city of New York. They remain partners and there is not a definite conclusion, so there is a possibility of a sequel.

Characters

Steven Nile- Brad Pitt

One of the two framed cops. 

Inspirations

Rush Hour
Bourne Trilogy
Die Hard

Unique Selling Point

A serious police buddy film where two highly respected officers are framed for a series of crimes including murder and drugs.

Target Audience

My target audience are males aged between 16-25, simply because of the violence and iconography of guns, car chases, FBI agents, and corrupt officials. There are also 2 strong leading male heroes, which makes it doubly cool! I have targeted the biggest audience simply to get more money and it is the target audience I am associated with, and so I have a decent understanding of what a film requires.

Marketing Campaign

My marketing campaign will consist of a large online campaign with a fully developed website and a partnership with YouTube. The budget for the film would need to be large for a successful launch in both Europe and America. This would include TV spots and billboards prior to the release and during the films run, to ensure maximum potential to succeed in both the cinemas and DVD. To make the marketing campaign specific to my movie, I will have a prize giveaway of two tickets to New York, the setting of the film, with 5 star accomodation and spending money, and ways to enter the competition would be to go to the website and signup or buy a film ticket.